Public Image Building
Owing to the nature of Government-to-Government cooperation, MFP implementation should pay attention to the value of trust and partnership principles between the two countries and the parties engaged in the 2nd phase of MFP, i.e. DFID (UK) and the Ministry of Forestry (Indonesia), act as the signing parties and the program holders, and KEHATI Foundation as the PMU.
To gain a positive public image for the three parties, MFP implementation 2008-2011 requires an agreement on the communication protocols and effective information strategy, both internally and externally. The integration of MFP public image building with national forest management campaign eventually will be a part of the MFP public relation that reflects in the communication and information strategy, also program monitoring and evaluation.
More details about Public Image Building (84 KB - PDF file)

Multistakeholder Forestry Programme